By Abbey Marketing. More Clients. Guaranteed.

THE Marketing Agency in York. Helping local businesses grow their online presence and convert more clients.

Your Google Business Profile (GBP) is Your Homepage

Most businesses think their website is their first impression to potential clients.

What if I told you this was wrong?

Your GBP is!

So… Make sure you fill out every field COMPLETELY, add real photos, post updates of what's been going on weekly and ASK for reviews.

Local searches convert into high buying intent. If your not dominating the google rankings your business is invisible.

Stop the Guess-Work. Start Using Keywords That People Are Actually Searching.

If there is no one searching for it… Then DO NOT waste time creating content about it.

INSTEAD:

• Use tools like; Google Keyword Planner, Ubersuggest or Ahrefs.

• Find Keywords with buyer intent like 'Plumber York' not just 'how to fix a tap'

Your content NEEDS to solve the EXACT PROBLEM people are GOOGLING. Not what you think they might care about.

Title Tags & Meta Descriptions Are FREE Ad Spaces

Most businesses make the huge mistake in ignoring these.

Your title tag should include your target keyword & benefit or offer.

Your Meta Description should make people want to click. Think like a copywriter.

BAD EXAMPLE: 'Home | Joe's Roofing'

GREAT EXAMPLE: "Trusted Roofing Company in York | Free Estimates | Joe’s Roofing"

This is really basic stuff, but you its more commonly screwed up than you'd expect.

Back Links are Still Gold

Google sees a backlink as a vote of confidence. More quality votes = more authority = higher rank.

• Ask suppliers, partners, and local directories to link to you.

• Guest post or collaborate with local bloggers.

• Use tools like HARO to get featured in real publications.

Don't buy spammy links. Aim to build real relationships and obtain real links.

Speed + Mobile = Money

People bounce fast. If your site is slow or looks bad on a phone, you lose.

• Use Google PageSpeed Insights to fix the slow stuff.

• Use a clean, responsive design that works on mobile first.

• Cut the fluff: no popups, no slow sliders, no autoplay videos.

Fast Sites = More Clicks. This means more leads and inherently more money!

In Summary:

SEO isn’t magic. It’s a boring set of things you do repeatedly that compounds over time.

You don’t need to be a wizard. You just need to show up and do the reps.

If you’re a local business in York and want help actually implementing this stuff, not just learning it — Abbey Marketing is here to help.

Contact us. Let’s get to work.